Just a tangent: if you're planning to use this in marketing material, be aware that you will get mixed responses from programmers. Some of us roll our eyes at this kind of stuff.
That said, my take would be now() || when(), which I admit is less obvious, but has the advantage of being slightly nerd-snipey.
Hi, nope, not for marketing. Just making a little sign for my office wall :-) A bit nerdy perhaps... I used to program C++ 30 years ago (sic) but haven't kept up with the programming and therefore a bit rusty. Was looking for the most optimized/cryptic version of the saying, in C++ code.